Furama Hotels
Furama Hotels International, a Singapore-based hotel management company, operates in the hospitality industry through its large number of hotels in the Asia Pacific region (Australia, China, Indonesia, Malaysia, Singapore, Taiwan and Thailand). As one of the largest global hotel chains situated in Singapore, FHI manages more than 60 hotels, villas and resorts, availing over 7500 rooms with an increasing inventory. The mid-range hotels situated across Asia-Pacific cater to both leisure as well as business travelers with their good thought offerings. The Company has won multiple awards across regions for its excellent service as well as activities undertaken towards environmental protection.
Furama – Large Portfolio of Hotels
Furama Hotels manage more than 60 hotels in the Asia-Pacific region. Ranging from city hotels to luxury villas, Furama has a large portfolio of hotels. The Company commits to provide best in class services to all its customers at relatively lower rates.
There are 4 room categories:
- Superior and Deluxe, room type is differentiated by the bathroom amenities available. Toothbrush, bathrobe and lotion are provided in Deluxe.
- Executive Club comes with free access to Executive Club Lounge for breakfast and evening cocktails.
- Executive Suite is has a living room and a bedroom, includes free access to Executive Club Lounge for breakfast and evening cocktails.
Marketing Initiatives
Furama runs a loyalty programme - Furamafirst. The membership to this programme entitles the user to avail multiple privileges, including earning points for every qualifying night or stay which can be redeemed for rewards. Members are also entitled to early check-ins, late check-outs, dedicated member check-in counter and redeem complimentary upgrades annually.
The Fuaramafirst membership also grants exclusive discounts off room rates, free WIFI, instant confirmation and lowest price guaranteed at the next booking done via the company’s website.
Promotional Campaigns
Furama is constantly devising innovative ways to retain customers as well as enhance its customer base. While Promo Codes and Vouchers guarantee substantial reduction in the already low room rates; the Company also comes up with holiday packages or dinner arrangements on special occasions to contain its customers. The Company at times offer discounted rates on special days, such as Singapore National Day, Mothers’ Day, etc. either in their room rates or restaurants.
Discounts and Offers
The Company understands the stiff competition it is working and hence devises special offers and discounts. Promo Codes and Vouchers in varying forms can also be availed by customers to be entitled to enjoy the services of the Company at alarmingly low rates. The Company also at times offer customers room rates of specific rooms at very low prices on special occasions, such as Valentine’s Day. Additionally, certain discount coupons entitle the customer to certain breakfast/ lunch or dinner offers.
Payment Terms and Conditions
Furama accepts either cash or credit card as a mode of payment. The Company accepts Visa, MasterCard, American Express, China Union Pay, Diners Club, and JCB.
Return Policy
The Company has varied cancellation policy for each of its bookings. The same is notified to the customer at the time of booking. Customer is expected to understand the cancellation policy to avoid unnecessary charges for cancellation.
Verified On: 23 March 2023
